Rio 2016 Unveils New Emblem

On a packed Copacabana Beach in Rio de Janeiro, IOC President Jacques Rogge, IOC Coordination Commission Chairwoman for 2016 Nawal El Moutawakel, and Rio 2016 President Carlos Nuzman have unveiled the new emblem of the Rio 2016 Olympic Games.

The logo, which was unveiled shortly before midnight on 31 December, marks the beginning of a new stage in Rio’s journey to hosting the first Olympic Games in South America. Composed of multi-coloured figures holding hands over the Olympic rings, and the words Rio 2016, the new look will become one of the world’s most recognised brands over the next five and a half years.

Olympic Story

Commenting following the launch, Rogge said: “I would like to congratulate the Rio team for its choice of design for the Rio 2016 emblem, which I find very innovative and creative. It truly reflects Rio’s and Brazil’s vision for these Games, Brazilians’ passion for sport, and the coming together of different cultures around one project – the Olympic Games.” He continued: “Tonight, we saw Rio at its most passionate with millions of people gathered on Copacabana Beach. This is a taste of the atmosphere that I’m sure athletes and spectators can expect in 2016, and a feeling that I’m sure the new symbol will help communicate far and wide. I think that all of Brazil should be proud of their new emblem and I, for one, look forward to seeing it become a key part of Brazil’s and Rio’s Olympic story.”